Ashfield House

396-408 Sauchiehall Street, G2 3JD

The Investment Proposition

A Grade B Listed, red sandstone heritage building built in 1908. Situated in the heart of Sauchiehall Street with its numerous leisure and cultural offerings, this building currently has three vacant upper floors above leisure use. As Glasgow continues to invest in the revitalisation of its city centre, Ashfield House demonstrates the potential of heritage-led regeneration to support economic growth. The building has previously been the subject of proposals for hospitality-led redevelopment, highlighting its suitability for new commercial uses that can bring activity, employment and investment back into the heart of the city.

Project information

Asset Class

Heritage, Living, Mixed Use

District

Garnethill and Sauchiehall

Project Stage/ Timeline

RIBA Stage 0

Overview

Architectural Significance:

A 1908 Edwardian Baroque building, known for stone façades, classical detailing, and high ceilings typical of early 20th century commercial Glasgow.

Condition & Constraints:

While partially occupied, upper floors require refurbishment; building layout allows subdivision but internal upgrades (MEP, insulation, fire safety) are expected.

Market Position:

Located in the Sauchiehall–Garnethill cultural district near GSA, CCA, O2/ABC site, with a strong demand for:

  • Creative industries
  • Boutique accommodation
  • Conversion into apartments for students/young professionals

Development Opportunities (Expanded):

    • Residential conversion: Large floorplates suit studio/1-bed layouts.
    • Hospitality model: Resubmission of a hostel/boutique hotel could align with increased tourist flows from the city centre Avenues upgrades.
    • Creative offices: Potential for studios, coworking, or cultural workspace supported by regeneration funding.